"If you had asked me at age 22, I would have said that I would never, never make music for the public," Jesse Cook says with a laugh. "I would have told you that the public is much too fickle — they may love you one minute and forget you the next. Well, it turns out I did the thing I said I'd never do, and somehow it's worked out."

That's an understatement. Since launching his career with 1995's Tempest, Cook has blazed an incredible trail. Along with being a global-guitar virtuoso, he's honed his skills as a composer, producer, arranger, performer and, more recently, filmmaker and cultural ambassador.

As a child he was introduced to flamenco while spending summers at his father’s house in the Camargue region of southern France. John Cook’s neighbour happened to be Nico Reyes, guitarist for The Gypsy Kings. Meanwhile his mother, Heather Cook, with whom he lived, enrolled him in Toronto’s prestigious Eli Kassner Guitar Academy. Cook’s musical education continued at the world renowned Royal Conservatory, Toronto’s York University and the esteemed Berklee College in Boston. He set his sights on a career as a composer.

A career spanning almost thirty years has brought this Canadian guitarist multiple accolades including a coveted Acoustic Guitar Magazine ‘Player’s Choice Silver Award’, eleven Juno Award nominations (he won for 2001’s ‘Free Fall’), a Gemini Award and, most impressively, ten platinum and gold studio albums. Not a bad legacy for a guy who never planned to release an album.